Foundation unit

The mission method

Complete one lesson, one buyer drill, and one reflection as a single unit of progress.

Lessons

Learn one behaviour

A mission teaches one behaviour that you can hear or see. Read the model, study the poor version, and name the difference before practice starts.

Use the behaviour

The buyer drill creates a moment where the behaviour matters. Adam or Eve changes the buyer response when your words change. No real customer is ever contacted in a practice mission.

Reflect with evidence

Quote one moment from the drill. Explain what it did to the conversation. Choose one action for the retry. Reflection is a decision about the next practice, not a diary entry.

Move around the circle

Progress through Begin, Evaluate, Learn, Practice, Certify, Perform, Improve, and Lead. The circle repeats because performance creates new evidence for learning and practice.

Buyer drill

Practise with Adam and Eve

Eve gives the same objection twice in different words. Apply one chosen behaviour, review the result, and retry only the weaker response.

No real customer is ever contacted during practice.

Reflection

Use evidence from the drill

What evidence shows that the chosen behaviour worked? What will you test in the next mission?

The learning circle

Begin · Evaluate · Learn · Practice · Certify · Perform · Improve · Lead